Toyota Türkiye wins Hammers Award for AI assistant ‘Toya’

Toyota Türkiye, part of Jameel Motors, has received a Bronze award at the Hammers Awards for its AI-powered digital assistant, Toya, recognizing its innovative approach to enhancing the online customer experience.

The project, titled “Toyota AI Advisor Toya: Transforming the Web Experience,” was recognised in the AI & Trends category, under “Best Conversational AI and Digital Assistant Team. 

Developed to enhance the customer journey on Toyota Türkiye’s website, Toya uses artificial intelligence to provide customers with instant, personalised assistance.  The digital advisor helps users explore vehicles, understand features and technologies, compare models and navigate the purchasing process more efficiently.

By integrating AI-powered conversational technology into its digital platform, Toyota Türkiye aims to create a more accessible, engaging and seamless online experience, helping customers make informed decisions throughout their vehicle purchasing journey.

The Hammers Awards recognise achievements in digital transformation, technology, innovation and customer experience, highlighting initiatives that use emerging technologies to deliver meaningful value.