Our Story
Opening new frontiers in freedom
We’re looking beyond today’s traditional transportation models as a key player in the worldwide transformational change that is leading us to truly sustainable mobility for all.
Our relationship with how we move people, and goods, around our world is undergoing what is potentially the biggest disruptive shift in in how we perceive – and experience – the concept of ‘mobility’ – and this is happening much faster than perhaps anyone dreamed possible just a few short years ago.
From rapidly accelerating advances in materials and propulsion technologies, to alternative fuels, and rising environmental awareness.
These advances, coupled with the regulatory developments and changes in consumer behavior that they drive, are leading us to an inflection point in the industry that has the potential to create a transformation on a scale similar to the introduction of the internal combustion engine itself, which brought an end to thousands of years of horsepower.
As we voyage toward a world of interconnected, on-demand, shared, subscriptional, and importantly – more sustainable – mobility, we are building on eight decades of commitment to be a key player in this transformation.
Providing solutions in full brand representation, distribution, retail and ownership cycle experience to global automotive manufacturers, and as a trusted partner to innovators redefining the very meaning mobility in the new economy.
At Jameel Motors, we’re investing in the future of mobility, bringing the latest developments to our markets, our business partners and our customers as we continue opening new frontiers for freedom.
One man’s vision
for a connected society
In 1945, our founder, the late Abdul Latif Jameel began his quest to meet the expanding need for consumer choice in personal transportation and opened his first automotive outlet in Jeddah, Saudi Arabia – a single gas station also selling American car parts.
He saw the opportunity to bring connection and growth to his homeland through transportation and mobility.
Within a decade, Abdul Latif Jameel was appointed as the official Toyota distributor with an initial order of four Toyota BJ all-terrain vehicles, the precursor to today’s globally renowned Toyota Landcruiser.
Nearly seventy years later, our relationship with Toyota Motor Corporation continues to grow and strengthen, enabling us to transform into a global automotive business, representing some of the world’s best-known mobility brands, and delivering end-to-end service to retail and commercial customers in eight countries across three continents.
Opening new frontiers in Freedom,
we’re moving people forward, every day . . .
Passenger Vehicles
Today, we operate a significant international automotive network across Algeria, China, Egypt, India, Japan, Morocco, Monaco, Saudi Arabia, and Türkiye, opening new frontiers of freedom . . . for everyone.
And we are renowned not only as one of the world’s leading independent Toyota distributors, but as a trusted pioneer under our global mobility brand Jameel Motors.
We are helping our OEM partners and customers come together with mobility solutions from some of the world’s most recognized passenger vehicle brands, including Toyota, Lexus, Ford, BYD, MG Motor, GAC Motor, Renault, Peugeot, Mitsubishi Motors, and Chang-An.
A trusted distribution partner…
With nearly seven decades of proven international expertise in distribution, we are continually striving to add value for our OEM partners across the entire automotive value chain.
From import and distribution, through marketing, promotion, and sales, to service, parts, accessorization, warranty, repair and support, we offer the ability for scale with nearly 600 representation points across eight international markets spanning the Middle East, North Africa, Europe and Asia.
Working with globally recognized automotive manufacturers and brands, including Toyota Motor Corporation, Ford Motor Company, SAIC (MG Motor), GAC Motor and BYD, we operate a broad network of sales and service locations, providing logistics, preparation and storage facilities that handle hundreds of thousands of vehicles, and millions of parts, every year.
Our proven international track record of operational excellence, good governance, and deep market knowledge as a pioneering independent distributor, enables our OEM partners grow closer to their customers while limiting risk, driving both market share and sustainable growth with high customer satisfaction and loyalty – particularly in rapidly growing markets.
. . . delivering excellence in customer mobility solutions.
At retail, we have always considered our customers as our guests – placing them at the very center of everything we do.
We continue to develop and refine a wide range of mobility solutions to suit their ever-evolving needs.
From new and pre-owned vehicle sales, with flexible financing options; to a seamless and satisfying ownership experience – across both physical and digital touchpoints – the Jameel Motors difference brings our customers back time and again.
We also help our customers navigate the growing range of new technology options, from fuel efficient traditional powertrains to hybrid, plug-in hybrid; to fully electric, and hydrogen fuel cell – so they can confidently make their own transition to more sustainable mobility experience.
Our focus on excellence and mutually beneficial partnerships builds trusted, and long-term, relationships; and our philosophy of welcoming our ‘guests first’ inspires us to continually improve.
Embracing a ‘kaizen’ philosophy that enables Jameel Motors to consistently deliver some of the very best mobility experiences in today’s increasingly interconnected society.
Jameel Motors
As we began our transformation from a traditional automotive distribution and retail business to an international mobility business, we introduced our ‘Jameel Motors’ umbrella brand in 2023 – our new identity in the rapidly emerging global mobility sector.
Jameel Motors is a hallmark of automotive distinction embodying nearly 7 decades of excellence since we began our journey, as the official distribution partner for Saudi Arabia to Toyota Motor Corporation, building on an automotive heritage that stretches back to 1955.
Jameel Motors is a leading international independent automotive distributor, representing a number of prominent global automotive brands, and is one of the world’s leading independent Toyota distributors in key markets across Middle East, North Africa, Asia and Europe.
Present in 8 markets, Jameel Motors offers full OEM brand representation, including import, distribution and wholesale; retail; marketing and sales of vehicles and parts; servicing and repair; accessorization and personalization solutions, and component manufacturing and distribution.
Our passenger vehicle distribution portfolio includes Toyota, Lexus, Ford, MG Motor, GAC Motor and BYD, together with HINO Trucks and Ford Trucks in Egypt.
Retail-only operations further include Peugeot, Renault, and Mitsubishi Motors brand partners.
Jameel Motors also has a number of multi-brand new and pre-owned vehicle brands including Auto Store (Egypt) and OTOShops (Türkiye).
Abdul Latif Jameel
Guided by the Jameel family for three generations and nearly eight decades, Abdul Latif Jameel is both a global investor and a network of independent international, family-owned, and diversified businesses, founded in 1945 by the late visionary Saudi entrepreneur, Abdul Latif Jameel.
Today, a powerful partner with strong international partnerships, and an unwavering commitment to continuous investment in people, business, technology, and community, Abdul Latif Jameel nurtures growth, and lets innovation shine to drive progress across the core business sectors driving the future of the new global economy.
We believe in creating value, and new opportunities, in the lives of our customers, partners and our communities, building long-term prosperity through thoughtful progress.
With a presence in 35 markets, across six continents and over 11,000 Associates from more than 65 nationalities, we provide an inclusive environment for talent to thrive.
Our potential is unlimited.
And the future is full of possibilities, as we continue to work . . .
. . . towards a more beautiful tomorrow
1945 – Our commercial adventure begins . . .
In 1945, with the formation of the United Nations and massive reconstruction of the economies and infrastructures of Europe and Pacific countries arising out of the ashes of war – a new age was quickly dawning.
Our founder, the late Abdul Latif Jameel, saw an opportunity that was not only both commercial and entrepreneurial, but could also help develop the lives of his countrymen and so began his quest to meet the expanding need for consumer choice in personal transportation and opened his first automotive outlet – a single gas station also selling American car parts, in Jeddah, Saudi Arabia.
In 1945, our founder, Abdul Latif Jameel, began his quest to meet the expanding need for consumer choice in personal transportation.
