Changan expands sponsorship presence across South Africa

Changan South Africa, distributed by Jameel Motors, has announced a major sponsorship programme spanning sport, culture, youth development and lifestyle platforms across the country.

The portfolio includes SuperSport Super Rugby, eNCA’s FIFA coverage, the Con Spirito National Eisteddfod and the Padel SA Grand Tour, connecting Changan with national sporting audiences, school communities, families and active urban lifestyles.

The programme reflects Changan’s ambition to build long-term familiarity and trust in South Africa by engaging with customers beyond its showrooms and growing dealer network.

“South Africa is a country built around passion, family, movement and community,” said Marinus Venter, Country General Manager of Jameel Motors South Africa.

“These sponsorships are about showing up in the moments that matter to South Africans and demonstrating that we are here to be an active, committed and visible part of this market.”

Through its rugby and football sponsorships, Changan will participate in some of South Africa’s most widely followed sporting conversations. Its support for the Con Spirito National Eisteddfod will help celebrate youth creativity, confidence and talent, while the Padel SA Grand Tour will connect the brand with one of the country’s fastest-growing lifestyle sports.