Zeekr summer roadshow connects with customers across Italy

Jameel Motors Italia, the official distributor of Zeekr in Italy, has completed a four-city summer roadshow, bringing the electric mobility brand directly to customers across some of Italy’s most popular summer destinations.

The “Zeekr Espresso Experience” travelled to Bari on July 29, Milano Marittima on July 31, Venice on August 3 and Florence on August 6, welcoming an estimated 250–300 visitors across the four locations.

Designed to give visitors an opportunity to experience Zeekr vehicles and technology in an informal setting, the roadshow featured three models from the brand’s Italian line-up: the Zeekr X Long Range, Zeekr 001 Privilege and Zeekr 7X Performance.

At each stop, visitors could explore the vehicles, learn more about their features and technology, and experience them on the road through test drives.

The roadshow also incorporated an espresso-themed activation inspired by one of Italy’s best-known daily rituals. Visitors were invited to take part in a short, timed espresso experience, creating a simple connection between taking time to recharge and the fast-charging capabilities of Zeekr’s electric vehicles.

The initiative forms part of Jameel Motors Italia’s ongoing work to build awareness and engagement around Zeekr following the brand’s entry into the Italian market, creating opportunities for customers to experience its vehicles beyond the traditional showroom environment.

By travelling between southern, northern and central Italy, the activation also enabled the team to engage with customers across different parts of the country and introduce Zeekr’s expanding electric vehicle portfolio through direct product experiences.

The summer roadshow builds on Jameel Motors’ growing presence in Italy and its partnership with Zeekr, supporting the development of the brand in the market and Jameel Motors’ wider commitment to delivering confidence in mobility.