Toyota Turkey celebrates Oxygen software success at CIO Awards

Toyota Türkiye Marketing and Sales Inc (TTMS) has been awarded a prestigious 2022 CIO Award for their innovative software project Oxygen. 

Oxygen was developed the breath new life into used car operations and was implemented throughout TTMS’ Otoshops branches throughout Turkey.  Following the successful roll out, it was enhanced and deployed in all Toyota Turkey and Lexus Turkey operations at the beginning of 2022, which allowed the teams to monitor, control and promote all used car operations throughout the network.

Established in 2010, the CIO Awards is organized by CxO Media Group and was created to honor Chief Information Officers who have initiative successful projects which can be positioned as a hallmark for success and best practice in the industry and to other IT professionals across the country. 

Erkan Ayturk, CIO, TTMS picked up the award at the award ceremony and celebrated his team’s accomplishments with respected industry peers.

The award is the latest recognition for the Toyota Turkey team, which recently adopted pioneering technology to become the first brand in the country’s automotive industry to host its annual strategy meeting on the metaverse platform.

With more than 100 people attending, including Toyota Turkey’s own associates, service providers, third party agencies, and suppliers, Toyota Turkey’s online virtual world came to life through augmented reality (AR), virtual reality (VR), 3D holographic avatars, videos and other varied communication tools.