Jameel Motors UK & AION Auto UK celebrate start of sales in the United Kingdom

AION Auto UK, a joint venture between international automotive distributor Jameel Motors and major Chinese automaker GAC Group, has marked the start of sales in the United Kingdom with a grand celebration at its new flagship headquarters on the outskirts of London.

The event welcomed senior representatives from GAC International and Jameel Motors, AION Auto UK’s joint venture partners, alongside retailers and strategic partners.  It formally celebrated the arrival of the newcomer brand in the UK market and marked an important milestone in AION Auto UK’s journey to introduce advanced electric mobility solutions to customers across the country.

AION is the electrified brand within GAC Group.  Established in 2017, it sold more than 300,000 vehicles in China last year, making it one of the leading new energy vehicle brands in the world’s largest electric vehicle market. The UK is a key market in GAC Group’s international growth strategy, which targets one million overseas sales by 2030.

The celebration brought together senior guests from both joint venture partners, including Fady Jameel, Vice Chairman, International, Abdul Latif Jameel, Jack Chen, Vice President of GAC Group and Chairman of GAC International, and Jasmmine Wong, Chief Executive Officer, Jameel Motors.

“After many months of hard work behind the scenes, this event was a true celebration of everything our collaboration has achieved so far, marking our bold first steps as we set the new standard for car ownership in the UK,” said Jon Wakefield, General Manager, AION Auto UK, Jameel Motors UK

Separately, AION Auto UK and Jameel Motors also celebrated the opening of new flagship showroom in Slough, Berkshire.  This new showroom gives customers the opportunity to experience a range of AION models, including the AION V, the all-electric family SUV spearheading the brand’s entry into the country.

As AION Auto UK’s retail network grows, customers across the country will also be supported through a partnership with the AA, providing access to accredited workshops and more than 100 mobile service technicians.  A collaboration with DHL will support nationwide next-day delivery from AION’s Bury St Edmunds parts hub.

AION Auto UK, GAC Group, and Jameel Motors will continue to build on this momentum, with plans to expand the brand’s presence, grow its retail network, and bring more advanced electric mobility solutions to customers across the United Kingdom.