Jameel Motors’ Toyota Türkiye recognised at the Boğaziçi Advertising Awards

Toyota Türkiye, part of Jameel Motors, has been awarded first place in the Automotive Category at the Boğaziçi Advertising Awards for its “Happiness is at Toyota” campaign.

Organised by Boğaziçi University, one of Türkiye’s leading academic institutions, the awards are determined through voting by university students from across the country.  The programme recognises campaigns that demonstrate creativity, relevance, and strong audience connection, particularly among younger generations.

Developed as part of Toyota Türkiye’s 2026 communication approach, the campaign was designed to reinforce core brand values including trust, reliability, and customer focus through clear, human-centred messaging.  Delivered across multiple channels, it aimed to strengthen overall brand perception while reflecting the role Toyota plays in supporting customers’ daily lives.

The campaign also contributed to Toyota Türkiye’s broader employer branding efforts by helping present the company as a positive and inspiring workplace for future talent.

Pictured L-R: Gamze Keskin- Marketing Communications Unit Supervisor, Toyota Türkiye, Duygu Yılmaz – Client Service Director, Alametifarika Creative Agency, Ece Senkal – Marketing and Corporate Communications Manager, Toyota Türkiyeat the award ceremony. Photo Credit © Toyota Türkiye.

This recognition reflects Toyota Türkiye’s continued focus on purposeful communication and its ability to engage audiences in a credible and meaningful way.  Together with Jameel Motors, it also highlights the importance of building long-term brand trust through consistent, values-led engagement.