From Milan to Rome, Geely Auto launches its Italian chapter in grand style

Geely Auto, distributed in Italy by Jameel Motors, closed an exceptional week with two major events across Milan and Rome that marked the official debut of the brand and the opening of its first flagship state-of the-art destination showroom in the capital. These events brought Geely’s “Technological Renaissance” to life through immersive experiences, artistic performances, culinary showcases, and, of course the real stars of the show with the introduction of the brand’s first two models in the Italian market, the fully electric Geely EX5 and the Starray EM-i Super Hybrid.

The week opened in Milan with the first edition of the Geely Auto Talks at Palazzo Giureconsulti, a high-profile event that launched a new series of meetings dedicated to a “Technological Renaissance” in the automotive sector. Three value-driven panels explored AI, safety, sustainability, and the new skills required for the mobility of the future, enriched by exclusive research from the Connected Vehicle & Mobility Observatory of the Politecnico di Milano, positioning the initiative as a cultural and industrial bridge between Italy and China aimed at fostering innovation and new professional opportunities for the country.

The momentum continued with Geely Auto and Jameel Motors officially announcing their entry into the Italian market during a spectacular event at Teatro Alcione. Titled “The Masterpiece, Welcome to the Technological Renaissance,” the venue was transformed into an immersive space where art, culture, and technology intersected. Iconic Renaissance works were reinterpreted through AI-powered visual installations, creating a bridge between tradition and the future.

Reflecting the brand’s cultural sensibility, MasterChef Italia Season 14 winner Anna Zhang presented a signature live ‘showcooking’ performance that blended her Italian and Chinese heritage, mirroring Geely’s fusion of creativity, innovation, and global identity.

The night concluded with a live set from international DJ Ellynora, whose performance was powered entirely by the battery of the Geely EX5, charged using renewable energy, offering a tangible demonstration of the brand’s technological potential.

The celebration continued with the Rome inauguration of Geely Italia’s new showroom at Via della Magliana 297.  

With more than 2,500 square meters of space, the dealership is positioned as the brand’s flagship location in the capital and a key pillar in the expansion of the national sales network, which is set to reach nearly 50 dealerships by year end.  

Guests explored an immersive environment dedicated to design, innovation, and sustainable mobility, including a curated showcase of the EX5 and Starray EM-i Super Hybrid.  

Their presence underscored the strategic importance of Italy in Jameel Motors and Geely Auto’s European vision.

“Geely Auto’s arrival in Italy is far more than a commercial debut, it marks the beginning of a new cultural and technological journey,”

said Marco Santucci, highlighting a mobility experience that blends quality, safety, beauty, and innovation.  

He added that the strong interest shown by Italian customers confirms that the company is moving in the right direction.  

During the Rome opening, Santucci further noted, “Our goal is to offer customers not only innovative vehicles, but a complete experience that combines design, sustainability, and service quality, and this new space will be a reference point for anyone wishing to experience the Geely Auto world up close.”