Toyota Türkiye wins top honors at the 37th Crystal Apple awards

Toyota Türkiye has proudly received one of the highest recognitions in the marketing and advertising industry, securing the Crystal Award at the 37th Crystal Apple Awards (Kristal Elma), Türkiye’s premier competition celebrating excellence in creativity, innovation, and brand communication.

As part of Jameel Motors, Toyota Türkiye continues to reinforce its position as a trusted automotive distributor in the region.  The award honors Toyota’s latest campaign “Bambaşka Yere Taşır”, developed to launch the Proace Verso, Toyota’s all-new commercial vehicle.  The ad, locally produced in Istanbul, earned the top prize in the Automotive & Automotive Products/Services and Tourism & Transportation Film category.

Held annually since 1989 and organized by the Turkish Association of Advertising Agencies (Reklamcılar Derneği), the Crystal Apple Awards are regarded as the most prestigious benchmark for advertising and marketing communications in Türkiye.  

The 2025 edition attracted a record-breaking 2,936 entries, highlighting the scale and competitiveness of this year’s event.

The winning campaign by Toyota Türkiye was launched in April 2025, marking the brand’s bold entry into the commercial vehicle segment. The award-winning ad reflects Toyota’s strategic focus, market relevance, and well established and growing connection with customers in Türkiye.

This creative milestone comes at a time of historic commercial success for Jameel Motors. In a highly competitive automotive market, Jameel Motors secured the number one position in automotive sales across Türkiye. By the end of May 2025, the company delivered over 55,000 new vehicle units from Toyota, Lexus, and BYD, maintaining the largest market share among 52 competing brands. This sustained leadership reflects Jameel Motors’ strong momentum, customer trust, and continued excellence in the Turkish mobility sector.