Jameel Motors launches Changan in South Africa, igniting aspirations with innovation, luxury, and local flair

• Over 330 guests including media, customers and partners descended on Sun City for the official launch of Changan into South Africa.
• Guests enjoyed a curated itinerary that blended luxury hospitality and local entertainment with immersive brand experiences.
• Behind the wheel for the first time, guests were among the pioneering few in the country to experience Changan’s innovation up close.
• First exclusive look at two future models coming in the first quarter of 2026 – the Changan Uni-S and the Changan Deepal S05.

Jameel Motors South Africa introduced Changan into South Africa with a high energy overnight stay at Sun City, one of South Africa’s most iconic destinations. Comprising a gala dinner and brand expo both hosted at the Superbowl, this premium event brought together over 330 media representatives, valued customers, fleet operators, strategic stakeholders, and dealer partners. It was a celebration of innovation, lifestyle, and the brand’s commitment to delivering exceptional experiences beyond the road.

At the gala dinner, guests enjoyed a curated itinerary of luxury hospitality with some of South Africa’s top local talent including the Mzansi Youth Choir and Jay Something with the evening hosted by industry veteran Katlego Maboe. The entertainment was a spectacular showcase of South African culture. A vibrant fusion of sound, rhythm, gymnastics, and dance, all celebrating the spirit of innovation and creativity. From the words of Lebo Mashile, poet and iconic South African to the Mzansi Youth Choir’s energy and Jay Something’s smooth tones, guests were wowed from one entertainment set to the next.

Marinus Venter, Country General Manager Jameel Motors South Africa, said

“What you see around you tonight is not just the launch of a new car brand. It’s the result of countless hours of work by a handful of people with a shared belief that we could build something special, right here, in South Africa. Changan is not entering South Africa as just another name in the market. We’re here to set a new standard where quality, technology, and reliability meet real value.”

Mr Xiao Feng, General Manager Changan Automobile Middle East and Africa spoke about partnership saying:

“The future of mobility belongs to those who dare to imagine, who innovate, and who collaborate.”

The experience was rounded off with immersive brand engagement, including test drives of the latest models, interactive sessions with product specialists, and networking opportunities in a world-class setting. The brand expo showcased Changan’s current lineup of the Alsvin sedan, CS75 Pro SUV, Hunter Range and Deepal S07 EV. Guests were treated to an exclusive preview of two upcoming models set to launch in Q1 2026, the sleek Changan Uni-S and the innovative Deepal S05 REEV.

Guests praised the event as a bold and confident entry into South Africa’s competitive automotive market, with one dealer remarking, ‘It’s been a while since I’ve attended a launch as impressive as this one.”

The event reflected Changan and Jameel Motors South Africa’s commitment to creating meaningful connections and showcasing how its vehicles complement the aspirational lifestyles of South African drivers.