It is time more car sales in Gulf markets get done in digital ways

Gulf News published a special article written by Ahmad Al Tawbah, CEO of Motory.com, a leading automotive marketing services platform, and part of Abdul Latif Jameel Technology, on the impact of digital technologies on the automotive industry.

Al Tawbah stated in this article: “As the world continues its rapid march into the digital era, the automotive industry also finds itself in the midst of a transformative phase. According to a 2023 report by Roland Berger, 96% of prospective auto buyers in the UAE and Saudi Arabia initiate their purchase journey online, leveraging the internet to research a new car. Interestingly though, only 15% of consumers actually go on to complete the purchase of their car online.”

Read the original article here.