Jameel Motors Italia accelerates brand visibility with Geely campaigns and activations in early 2026

In the first two months of 2026, and building on the highly successful brand launch in 2025, Jameel Motors Italia continued to strengthen Geely’s profile with the Italian public through multiple campaigns, lifestyle activations, sports partnerships, and media exposure designed to introduce the brand to wider audiences.

Following Geely’s entry into the market and opening of its flagship showrooms in Rome and Milan, the focus activities are driving visibility and engagement, combining experiential marketing with digital reach to position the brand within Italy’s evolving mobility landscape.

One of the most prominent early activations was “Winter Domination”, held at the Piz Sella ski facilities in the Dolomites.  Running across January and February, the campaign transformed the location into a branded Geely experience through print and digital billboards, a takeover of the Rifugio Comici mountain lodge, a branded snowpark, and the Geely DJ Car après-ski  format.  Three DJ events, including appearances by DJ and influencer Isa Iaquinta, attracted an average of 1,200 guests each and generated more than 150,000  Instagram impressions, helping Geely connect with younger, lifestyle-oriented audiences.

In February, Jameel Motors and Geely were noticeably present at the LBA Final Eight in Turin, one of Italy’s leading basketball events.  At the Inalpi Arena, Geely dominated LED perimeter boards, interview backdrops, and other prominent touchpoints throughout the venue.  Visitors were also able to engage directly with the Geely EX5 and Geely Starray EM-i Super Hybrid through an outdoor display with interactive activities highlighting trunk capacity, an indoor stand and other engaging activations. Over 43,000 guests enjoyed the 5-day experience generating numerous test drives.

Geely also extended the Turin activation beyond the arena through the “Road to Turin” influencer campaign.  Three creators documented a branded road trip from Milan to Turin in a Geely vehicle, sharing content across social platforms and giving followers a more personal view of the driving experience reaching more than 1 million people.

Supporting these on-the-ground activations was Geely’s first product-led television campaign in Italy, which launched on Sky Sport channels in mid-February.  The campaign combined vehicle storytelling with a clear commercial message, helping introduce the range to a broader audience and support interest in dealerships across the market.

Taken together, these early 2026 initiatives show how Jameel Motors Italia is building momentum for Geely in Italy through a mix of live experiences, sports visibility, influencer engagement, and targeted media activity. The result is a growing brand presence that aims to establish Geely as an increasingly recognisable name in Italy’s electric mobility market.