Geely Auto Poland expands customer engagement with Starray EM-i Road Tour event series

Geely Auto, distributed in Poland by Jameel Motors, has launched the Starray EM-i Road Tour, a nationwide initiative designed to provide prospective customers with a more comprehensive understanding of the brand’s technology through extended, real-world driving experiences.

The program began on March 24, 2026 and is being delivered in collaboration with Geely dealer partners across major cities in Poland, including Warsaw, Łódź, Gdańsk, Poznań, Wrocław, Kraków and Lublin.  Open to the public and free of charge, the initiative reflects a broader shift towards more experience-led customer engagement in the automotive sector.

Rather than relying solely on conventional short-format test drives, the Road Tour offers participants the opportunity to spend several hours with the vehicle in real traffic conditions.  Each event combines an introduction to the Geely brand and its technology with guided on-road driving, allowing participants to engage with the product in a more practical and informed way.

In Poland, Geely is represented by Jameel Motors Poland, which is responsible for developing the brand’s presence in the market and supporting its growth through a national dealer network.  Initiatives such as the Road Tour reflect a focus not only on market expansion, but also on building stronger customer understanding of the brand through relevant, experience-led engagement.

From a market perspective, the Road Tour demonstrates Geely’s focus on supporting more informed customer decision-making through direct product experience.  It also highlights the growing importance of engagement formats that go beyond traditional showroom interactions, particularly as new energy vehicle technologies continue to develop and attract broader consumer interest.