First mobility showcase at IFOC: Abdul Latif Jameel Motors showcases hydrogen safety with Toyota Mirai

Abdul Latif Jameel Motors Saudi Arabia, in collaboration with Toyota Motor Corporation (TMC), marked a milestone as the first mobility brand to participate in the recently concluded International Fire Operations Conference (IFOC) 2024 in Riyadh.

Held from November 3 to 7, the conference brought together global professionals, experts, and leaders in safety, with attendees experiencing a unique showcase of TMC’s advanced hydrogen technology in mobility, highlighted by the Toyota Mirai.

During the event, Abdul Latif Jameel Motors displayed an exclusive cut model of the Toyota Mirai, unveiling its intricate engineering and the extensive safety features embedded within its hydrogen fuel system. This model, the only one of its kind brought from Japan, underscores TMC’s commitment to creating safe and sustainable mobility solutions. The vehicle represents the brand’s vision for a hydrogen-based society and commitment to green mobility in the Middle East.

As the first ever and only mobility company to participate at IFOC, Abdul Latif Jameel Motors drew significant attention from key stakeholders, emphasizing hydrogen’s potential in promoting elevated safety standards. The Mirai’s cutaway model allowed a detailed look into Toyota’s hydrogen technology, reaffirming TMC’s commitment to safety-focused innovation for a cleaner, more sustainable future.

TMC’s experts engaged with attendees to share insights on hydrogen’s transformative potential in mobility. Their contributions highlighted Abdul Latif Jameel Motors’ and TMC’s shared dedication to innovation, safety, and environmental responsibility within the mobility sector industry.

Abdul Latif Jameel Motors’ participation at IFOC underlines its commitment to advancing hydrogen-based mobility and accelerating the Kingdom’s shift toward clean, safe, and inclusive transportation solutions.