Farizon SV impresses UK fleet leaders with real-world performance at CCIA

The all-new Farizon Auto SV, distributed in the UK by Jameel Motors, has made a strong impact on the UK fleet industry, drawing praise from more than 100 leading professionals at UTAC Millbrook proving ground , one of the country’s most demanding test tracks.

Participating in Company Car in Action, Jameel Motors offered fleet managers the chance to get behind the wheel of the Farizon L1 H1 and L2 H2 variants over two days of real-world driving.  Also on display was a flagship L3 H3 model, transformed into a working barista coffee bar powered entirely by the SV’s built-in vehicle-to-load (V2L) technology.

Fleet professionals responded positively to their first experience with the SV. Nick Falconer, Delivery Manager, Transport Services at Avon and Somerset Police, said:

“My first impressions of driving the Farizon SV are great.  It’s got a nice spacious cabin, great visibility, is comfortable and has a nice clean design inside.  A lot of drivers just want to move from a conventional vehicle to something a bit different, and the Farizon enables this.”

Muiris O’Connell, Chief Financial Officer at Sovereign Partners, added:

“I’m interested in electrifying my fleet and the SV was much better than I expected – I came away pleasantly surprised.”

Martyn Escritt, General Manager at Essex Motor Factors, shared:

“The SV drove like a good family SUV, and it looks to have plenty of pallet space.”

Speaking during a panel session at the event, Kate McLaren, Head of Marketing and Sales Operations at Jameel Motors Farizon Auto UK, announced plans for a flagship Farizon dealership and aftersales centre in London, set to open later this year.  She emphasised the brand’s growing credibility through key service partnerships:

“Being a start-up, we’re able to think about the whole vehicle in its first-, second- and third- use; the fleet buyer and the retail customer too.  We’re building out our dealer network, we’re working in partnership with dealers, fleets and leasing companies.  The big thing for us and our dealer network, ultimately, is training, and having that deep understanding of electrification and commercial vehicles.”

The Farizon SV is now available to order, starting from £40,000 plus VAT, with the UK Government’s current £5,000 Plug-in Van Grant (PiVG) included.  

Designed for the demands of modern fleets, the SV combines robust performance with advanced features and a fully electric range of up to 247 miles (WLTP combined), positioning it as a serious new contender in the light commercial vehicle segment.