DelphysME shines the spotlight on Dakar Rally 2020 with exhilarating global campaign

“Let us take your brand to new and exciting places.”

That’s the bold promise made by DelphysME, an award-winning creative marketing agency servicing the MENA region, and part of Abdul Latif Jameel. In their latest campaign, they have certainly achieved that.  Appointed as the lead media and creative agency for the Dakar Rally 2020, DelphysME has elevated the brand to audiences across the globe – including major cities London, New York, Paris and Dubai.

The 2020 Dakar Rally was the 42nd edition of the event and the first edition to be held in the Middle East, hosted by Saudi Arabia. As scenes of the mosaic of landscapes of Saudi Arabia lit up Times Square, Trafalgar Square, Boulevard du Montparnasse and the Burj Khalifa, millions of people were afforded a rare and unique glimpse into the country, drawing viewers from across the globe.

DelphysME is the result of a pioneering partnership between Abdul Latif Jameel and international Japanese creative agency Delphys Japan. With headquarters in Dubai and offices in Jeddah and Riyadh, DelphysME offers services in everything from branding and design to digital strategy and analytics.

Ramzi Abou Dargham, Chief Operating Officer, DelphysME, comments:

“DelphysME brings together experiential, digital and technology in a way that makes us unique to other creative agencies. We were delighted to be selected as the creative partner for the Dakar Rally 2020 campaign, and to have the opportunity to open the window to the region for millions around the globe. With Saudi Arabia setting ambitious targets under Vision 2030, showcasing the country on a global platform, and inviting the world to experience its undiscovered beauty, is a critical step forward.”