Compete to Succeed: Jameel Motorsport and Esports World Cup Foundation announce new partnership

Jameel Motorsport, part of Abdul Latif Jameel Motors, has formed a new two-year strategic partnership with the Esports World Cup Foundation (EWCF) to support the Esports World Cup, a new annual summer event in Riyadh, Saudi Arabia.

The collaboration is set to elevate the virtual and traditional motorsports experience to new heights, embodying the spirit of ‘compete to succeed’. 

As a founding partner, Jameel Motorsport is bringing an array of exhilarating experiences to the Esports World Cup at the Jameel Motorsport Park. 

Fans are enjoying high-speed karting, immersive sim and VR racing, skill-based competitive challenges, and interactive exhibits. All activities are designed to inspire and engage visitors of all ages and abilities, showcasing the brand’s commitment to excellence and high performance.

The Esports World Cup is an elite multi-genre esports competition that will take place annually in Saudi Arabia from 2024 during July and August in a world-class venue in Riyadh Boulevard City. 

Hundreds of thousands of fans have visited already, while social media is generating a huge buzz with millions of followers posting and engaging with the content, and broadcasts have been watched for more than 33 million hours.

For more information on how to attend and be part of the action, visit https://www.esportsworldcup.com/.