Abdul Latif Jameel Motors celebrates global launch of new Toyota Land Cruiser

Abdul Latif Jameel Motors has taken part in the world premiere, online global reveal of the all-new Toyota Land Cruiser, the flagship SUV which has been completely redesigned in its 70^th anniversary year.

Hassan Jameel, Deputy President and Vice Chairman, Abdul Latif Jameel was one of a select group of global distributors to feature in the live broadcast, where he recollected memories of his grandfather, the late Sheikh Abdul Latif Jameel, who ordered a “modest four Toyota vehicles, marking the beginning of Abdul Latif Jameel Motors.”

Hassan Jameel says in the video:

“The Land Cruiser has brought great symbolism to our shared history.  It was the first Toyota to be sold in the Kingdom (of Saudi Arabia), more than 65 years ago when the late Abdul Latif Jameel modestly ordered four Toyota vehicles for distribution, marking the beginning of Abdul Latif Jameel Motors.

“Abdul Latif Jameel Motors, with Toyota, is really excited to be part of this magnificent step, into a new era with the launch of this new generation of the Toyota Land Cruiser.”

The original Land Cruiser was launched in August 1951 as the four-wheel-drive Toyota BJ, equipped with a powerful engine, which demonstrated a high level of off-road performance in adverse environments.

Since its launch, approximately 10.4 million Land Cruisers have been sold to customers in 170 countries all over the world.

For more information on the new global launch, visit the Toyota website here and visit the Toyota Saudi Arabia website here.