Nour Eddine Hassaim
Country General Manager
Jameel Motors Algeria
Nour Eddine Hassaim
Country General Manager
Jameel Motors Algeria
Nour Eddine Hassaim is Country General Manager of Jameel Motors Algeria, including Toyota Algérie, part of Abdul Latif Jameel, a collective of independent international, family-owned and diversified businesses, founded in 1945 by the late Abdul Latif Jameel.
Mr. Nour Eddine overseas all of Abdul Latif Jameel operations in Algeria, including the Toyota distributorship, Hino Trucks, Toyota Materials Handling, and parts production.
Prior to taking up his current role in, Mr. Nour Eddine held a number of management positions at Abdul Latif Jameel’s operations in Algeria and also worked for Abdul Latif Jameel Motors in Saudi Arabia. Nour Eddine is a founding member of the Algeria Auto Association, its head from 2011 to 2013. Previously, Nour Eddine began his engineering career in the rail sector.
Nour Eddine Hassaim graduated from the École Nationale Polytechnique d’Alger (ENP) with a master’s in civil engineering, and speaks French, Arabic, English and Berber.
Jameel Motors is the global mobility sector brand of Abdul Latif Jameel, building on an automotive heritage that stretches back to 1955. Jameel Motors is a leading international independent automotive distributor, representing a number of prominent global automotive brands, and is one of the world’s leading independent Toyota distributors in key markets across Middle East, North Africa, Asia and Europe.
Present in more than 10 markets, Jameel Motors offers full OEM brand representation, including import, distribution and wholesale, retail, marketing and sales of vehicles and parts, servicing, repair and personalization solutions, and component manufacturing. Its passenger vehicle distribution portfolio includes Toyota, Lexus, Ford, MG Motor, GAC and BYD, together with HINO Trucks and Ford Trucks in Egypt. Retail only operations further include Peugeot, Renault, and Mitsubishi Motors brand partners.
Abdul Latif Jameel is a global investor and diversified, private family-owned network of businesses which celebrated its 80th anniversary in 2025. It is comprised of a number of distinct and independent entities across major industry sectors driving the future of the global economy including Mobility; Financial Services; Energy and Environmental Services, and Health, with a number of other diversified interests including land and real estate development: consumer products professional services and advertising and media. Strong trusted networks and long-established relationships make Abdul Latif Jameel a powerful business and investment collaborator across the world. It currently has a presence in more than 34 countries on six continents and employs more than 11,000 people of over 80 nationalities.
