Adam Lawson
Country General Manager
Jameel Motors Australia
Adam Lawson
Country General Manager
Jameel Motors Australia
Adam is the Country General Manager for Jameel Motors Australia, leading the establishment and growth of the business locally, including the market introduction of Farizon and the development of national commercial operations. He oversees strategic planning, market execution, and the foundations required to scale a new automotive brand across Australia
With nearly two decades of experience across the automotive and fleet sectors, Adam has held senior leadership roles spanning OEMs, fleet management, and mobility solutions. His career includes key positions at Custom Fleet, Mercedes‑Benz Australia, and Nissan Motor Company, where he built deep expertise in B2B sales, remarketing, electrified mobility, and stakeholder engagement. His background reflects a strong track record in commercial growth, customer‑centric strategy, and building high‑performing teams.
Adam holds a Bachelor of Arts (BA) in Parks, Recreation and Leisure Facilities Management from Victoria University (1996–1998). He is based in Melbourne and speaks English.
Jameel Motors is a leading international independent automotive distributor, representing a number of prominent global automotive brands, and is one of the world’s leading independent Toyota distributors in key markets across Middle East, North Africa, Asia and Europe.
Present in more than 12 markets, Jameel Motors offers full OEM brand representation, including import, distribution and wholesale, retail, marketing and sales of vehicles and parts, servicing, repair and personalization solutions, and component manufacturing. Its passenger vehicle distribution portfolio includes Toyota, Lexus, MG Motor, GAC Motor, BYD, Geely Auto and Farizon Auto, together with HINO Trucks and Ford Trucks in Egypt.
