Jameel Motorsport Wins Prestigious Awards for Digital and Gamification Excellence

Jameel Motorsport, part of Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has been recognized for its leadership in marketing innovation, winning accolades at both the SMARTIES™ MENA Awards and the Internationalist Global Media Awards. In collaboration with MediaPlus Middle East, Jameel Motorsport secured two Gold and one Platinum awards across key digital and gaming categories.

Organized by MMA Global, the SMARTIES™ MENA Awards spotlight the most impactful marketing campaigns in Saudi Arabia, honoring innovation that delivers measurable business outcomes, where strategy, creativity, and execution are all evaluated. On the global stage, the Internationalist Awards for Innovative Media recognize bold and effective media solutions that drive brand success in local markets, celebrating marketing excellence that transcends boundaries through smart, strategic use of media.

At the Internationalist Global Media Awards, Jameel Motorsport was recognized in the category “A Local Brand or Service in a Local Market with an Innovative Media Solution”:

• Gold for Playable Takeover, a dynamic campaign that redefined audience engagement.  
• Platinum for The Treeless Map, a sustainability-driven activation blending purpose with immersive data storytelling.

Meanwhile, at the SMARTIES™ MENA Awards, Jameel Motorsport claimed Gold in the Gaming, Gamification & E-sports World Cup category for Twitch Takeover: “We didn’t enter E-sports, we set it on fire.” The award recognizes a joint effort with the Esports World Cup that blends real-world racing excitement with immersive digital engagement.

The awards were celebrated at the SMARTIES™ MENA Gala Night, held on May 15, 2025, at Atlantis, The Palm, Dubai, recognizing the most boundary-pushing campaigns across the region.

As Jameel Motorsport continues to break new ground, stay tuned for what’s next on the track in both virtual and real worlds.