Jameel Motors signs Distribution Agreement for Herito brake pads across MENA

• Jameel Motors appointed as the exclusive distributor of herito across key markets in the Middle East & North Africa
• Jameel Motors is building on 80 years of automotive excellence as a distributor and mobility solutions provider, while herito is a leading Chinese brake pad manufacturer
• Collaboration represents a new segment entry for Jameel Motors, and meets fast growing Chinese carmaker demand for brake pads across the region

Jameel Motors, a leading provider of mobility solutions and partner of choice to top automotive brands, has signed an exclusive distribution agreement with herito, one of the leading brake pad manufacturers in China, to distribute herito brake pads across key markets in the Middle East & North Africa (MENA).

With Chinese carmakers projected to capture 34% of the market share in the Middle East and Africa region by 2030, up from 10% in 2024 (AlixPartners, November 2024[1]), the region has a strong and growing demand for high-quality, brand-aligned aftermarket parts, which herito is strategically positioned to serve. As a new segment entry, this collaboration with herito supports Jameel Motors’ aftermarket operations’ vision to be a one-stop solution for aftermarket needs by expanding product coverage across diversified product categories against evolving market dynamics, enhancing value for regional customers.

herito is a trusted brake pad manufacturer for leading Chinese OEMs and brings OEM-grade quality to the MENA aftermarket at competitive prices. This collaboration offers an ideal solution for fleet operators, workshops, and regional wholesalers looking for value, premium quality and cost efficiency. The collaboration reinforces Jameel Motors’ aftermarket operations’ commitment to delivering an unmatched product range, industry-leading quality, and a fast, responsive supply model. Jameel Motors will begin distribution of herito brake pads in Q4 this year, leveraging its existing network.

Maged El-Dakrory, Managing Director, Aftermarket Operations, Trading & Manufacturing – Jameel Motors stated:

“Our collaboration with herito reflects a shared vision to serve the evolving mobility needs of the MENA region with precision, agility, and foresight. We’re uniting our deep local insight with herito’s manufacturing excellence to deliver dependable, value-driven solutions that support our customers at scale.”

Sun Ming, CEO – herito added:

“We are proud to collaborate with Jameel Motors to bring herito’s high-performance brake pad solutions to the Middle East and North Africa. With a strong foundation in OEM-grade quality, continuous R&D, and a focus on ceramic technology, this collaboration marks a significant step in supporting the growing ecosystem of Chinese vehicles across the region. We look forward to delivering safety, value, and reliability to customers through this strategic collaboration.”

The agreement was executed by entities that fall under the Jameel Motors brand. Jameel Motors represents some of the world’s most recognized commercial and passenger vehicle brands and has operations in more than 10 countries across the Middle East, Africa, Europe, Asia and Australia. This distribution agreement marks another milestone as Jameel Motors continues to expand internationally and harness innovation for the future of mobility.

For more information, please visit FBK MENA – FBK.