Jameel Motors Italia and Zeekr announce launch of global premium EV brand in Italy

• Zeekr, the premium electric mobility brand of Geely Auto Group, is entering the Italian market in collaboration with Jameel Motors Italia
• Designed in Europe, the entire Zeekr model range will be available across a nationwide network of dedicated showrooms, with order books opening on 19th February 2026
• Jameel Motors is building on 80 years of automotive excellence as a distributor and mobility solutions provider

Jameel Motors Italia, a leading provider of mobility solutions and partner of choice to top automotive brands, together with Zeekr, officially announces Zeekr’s entry into the Italian market. The global premium electric mobility brand, part of the Geely Auto Group, brings a distinctive proposition that combines European design, first-class technology, innovative craftsmanship and exhilarating performance.

Zeekr’s arrival in Italy represents a strategic milestone in its European expansion journey, building on its successful presence across Northern and Central European markets. The Italian debut further strengthens Zeekr’s positioning as a new key player in the premium electric mobility segment.

All Zeekr models are designed at the brand’s Global Design Centre in Gothenburg, Sweden, and are based on Geely’s Sustainable Experience Architecture (SEA), delivering premium vehicles with a best-in-class value proposition.

The brand’s full portfolio of electric models will be available to Italian customers, designed to meet diverse mobility needs, from urban commuting to long distance travel. The line-up will include the fully electric mid-size SUV Zeekr 7X, the Zeekr 001 shooting brake, the compact SUV Zeekr X and the all-new Zeekr 7GT. Orders for these models will open on 19 February 2026, with customer deliveries and the opening of retail locations scheduled to follow in spring 2026.

Lothar Schupet, Acting CEO of Zeekr Europe, commented:

“Italy is a key market in our European expansion, and the timing for Zeekr’s entry could not be better. Demand for premium electric vehicles is growing rapidly, supported by continued investment in charging infrastructure. Together, we look forward to introducing Zeekr to Italian customers and contributing to the ongoing development of electric mobility in the country.”

Zeekr will be represented by Jameel Motors Italia, which already represents other Geely brands and brings strong operational expertise. Together, the companies will develop a dedicated sales and aftersales network, with showrooms and touchpoints that reflect Zeekr’s premium positioning and support customers throughout their entire journey: from vehicle discovery to after-sales.

Marco Santucci, Managing Director of Jameel Motors Italia, added:

“With Zeekr, we are introducing a highly competitive offering, designed in Europe and built around customers’ real expectations: performance, innovation and a high-quality experience throughout the entire customer journey. Our objective is to establish a strong long-term presence in Italy, leveraging an efficient distribution model and a clear market vision.”

Jameel Motors represents some of the world’s most recognised commercial and passenger vehicle brands and has operations in more than 10 countries across the Middle East, Africa, Europe, Asia and Australia. This collaboration marks another milestone as Jameel Motors continues to expand internationally and harness innovation for the future of mobility.

For further information, please visit: www.zeekr.it and  www.jameelmotors.com